[{"data":1,"prerenderedAt":118},["ShallowReactive",2],{"$fDQtXu05BQ6-o5m_hRhZn0SmdEfHPN-ILdEdnt_OwPz8":3,"$f_Yk9W3r6fjbCUYHY2UqrTMggmLr1gn6NKgFRXv-WbrU":28},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"city":11,"country":12,"applicantCountries":13,"applicantStates":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":27},"815b54dc530e6a9840782e05e99e07e0943dceb961c57520c6c6527b64c72b40","3529440483d23bba40862ff5ce0a18604f7512a582e6804fac1c9dbf6ac9501c","director-lifecycle-marketing-at-braze-11639ca537","Director, Lifecycle Marketing","braze","","Chicago","United States",[],[],false,[17],"Full-time","Marketing","\u003Cp>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.\u003C/p>\n\u003Cp>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.\u003C/p>\n\u003Cp>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.\u003C/p>\n\u003Cp>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.\u003C/p>\n\u003Cp>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.\u003C/p>\u003Ch4>\u003Cstrong>WHAT YOU’LL DO\u003C/strong>\u003C/h4>\n\u003Cp>At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale.\u003C/p>\n\u003Cp>That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it.\u003C/p>\n\u003Cp>In this role, you will lead the next evolution of Braze’s lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences. You will play a critical role in helping customers discover, adopt, and realize value from Braze’s expanding portfolio of products and AI capabilities, connecting product adoption and customer outcomes to long-term retention and growth.\u003C/p>\n\u003Cp>This role requires a strategic, data-driven leader who can translate customer insights and business priorities into innovative, scalable lifecycle programs. You will bring a strong point of view on how personalized experiences, experimentation, and emerging technologies can transform customer engagement, while building the team, capabilities, and operating model needed to bring that vision to life.\u003C/p>\n\u003Cp>You’ll partner closely with Product Marketing, Product, Customer Success, Revenue teams, Marketing Operations, and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth.\u003C/p>\n\u003Cp>In this role, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes\u003C/li>\n\u003Cli>Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth\u003C/li>\n\u003Cli>Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze\u003C/li>\n\u003Cli>Develop and scale product adoption strategies that help customers discover, activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes\u003C/li>\n\u003Cli>Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion\u003C/li>\n\u003Cli>Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale\u003C/li>\n\u003Cli>Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership\u003C/li>\n\u003Cli>Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels\u003C/li>\n\u003Cli>Serve as a strategic leader for Braze-at-Braze initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation\u003C/li>\n\u003Cli>Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement\u003C/li>\n\u003Cli>Collaborate with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies that improve engagement, conversion, and pipeline progression while ensuring alignment with broader go-to-market priorities\u003C/li>\n\u003Cli>Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from Braze.\u003C/li>\n\u003Cli>Establish scalable processes, systems, and cross-functional ways of working that enable the team to execute with excellence, prioritize high-impact initiatives, and continuously evolve its capabilities as the business grows\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>WHO YOU ARE\u003C/strong>\u003C/p>\n\u003Cp>You are a strategic, data-driven marketing leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes.\u003C/p>\n\u003Cp>You are equally energized by building teams and building programs. You bring a strong point of view on lifecycle marketing, but also the curiosity, collaboration, and adaptability to shape its future alongside your team and cross-functional partners.\u003C/p>\n\u003Cul>\n\u003Cli>A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations\u003C/li>\n\u003Cli>A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work\u003C/li>\n\u003Cli>A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies.\u003C/li>\n\u003Cli>A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams\u003C/li>\n\u003Cli>An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact\u003C/li>\n\u003Cli>A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness\u003C/li>\n\u003Cli>A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions, solve problems, and ensure high-quality delivery\u003C/li>\n\u003Cli>8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams.\u003C/li>\n\u003Cli>Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization\u003C/li>\n\u003Cli>Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value\u003C/li>\n\u003Cli>Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams. Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable\u003C/li>\n\u003Cli>Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with the ability to translate complex data into actionable strategies\u003C/li>\n\u003Cli>Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies, and a strong understanding of email, in-product messaging, SMS, and other lifecycle channels\u003C/li>\n\u003Cli>Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing’s contribution to pipeline, customer value, retention, and business growth\u003C/li>\n\u003Cli>Strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities\u003C/li>\n\u003Cli>Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity\u003C/li>\n\u003C/ul>\n\n\u003Cp>For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $170,000 and $195,500/year, with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.\u003C/p>\n\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cstrong>WHAT WE OFFER\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.\u003C/em>\u003C/p>\n\u003Cp>From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:\u003C/p>\n\u003Cul>\n\u003Cli>Competitive compensation that may include equity\u003C/li>\n\u003Cli>Retirement and Employee Stock Purchase Plans\u003C/li>\n\u003Cli>Flexible paid time off\u003C/li>\n\u003Cli>Comprehensive benefit plans covering medical, dental, vision, life, and disability\u003C/li>\n\u003Cli>Family services that include fertility benefits and equal paid parental leave\u003C/li>\n\u003Cli>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend\u003C/li>\n\u003Cli>A curated in-office employee experience, designed to foster community, team connections, and innovation\u003C/li>\n\u003Cli>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching\u003C/li>\n\u003Cli>Employee Resource Groups that provide supportive communities within Braze\u003C/li>\n\u003Cli>Collaborative, transparent, and fun culture recognized as a Great Place to Work®\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>ABOUT BRAZE\u003C/strong>\u003C/p>\n\u003Cp>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.\u003C/p>\n\u003Cp>The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.\u003C/p>\n\u003Cp>Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.\u003C/p>\n\u003Cp>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.\u003C/p>\n\u003Cp>\u003Cstrong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.\u003C/p>\n\u003Cp>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.\u003C/p>\n\u003Cp>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you\u003C/p>\n\u003Cp>\u003Cstrong>OUR AI-POWERED BRAZE RECRUITMENT PROCESS\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.\u003C/p>\n\u003Cp>This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.\u003C/p>\n\u003Cp>Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:\u003C/p>\n\u003Cul>\n\u003Cli>To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.\u003C/li>\n\u003Cli>To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. \u003C/li>\n\u003C/ul>\n\u003Cp>Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page.\u003C/p>\n\u003Cp>\u003Cstrong>Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)\u003C/strong>\u003C/p>\n\u003Cp>Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. \u003C/p>\n\u003Cp>To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here.\u003C/p>\n\u003Cp>\u003Cem>Please see our\u003C/em> Candidate \u003Cem>Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.\u003Cbr>\u003C/em>\u003C/p>","At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale. That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it. In this role, you will lead the next evolution of Braze’s lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences. You will play a critical role in helping customers discover, adopt, and realize value from Braze’s expanding portfolio of products and AI capabilities, connecting product adoption and customer outcomes to long-term retention and growth. This role requires a strategic, data-driven leader who can translate customer insights and business priorities into innovative, scalable lifecycle programs. You will bring a strong point of view on how personalized experiences, experimentation, and emerging technologies can transform customer engagement, while building the team, capabilities, and operating model needed to bring that vision to life. You’ll partner closely with Product Marketing, Product, Customer Success, Revenue teams, Marketing Operations, and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth. In this role, you will: Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze Develop and scale product adoption strategies that help customers discover, activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels Serve as a strategic leader for Braze-at-Braze initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement Collaborate with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies that improve engagement, conversion, and pipeline progression while ensuring alignment with broader go-to-market priorities Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from Braze. Establish scalable processes, systems, and cross-functional ways of working that enable the team to execute with excellence, prioritize high-impact initiatives, and continuously evolve its capabilities as the business grows WHO YOU ARE You are a strategic, data-driven marketing leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes. You are equally energized by building teams and building programs. You bring a strong point of view on lifecycle marketing, but also the curiosity, collaboration, and adaptability to shape its future alongside your team and cross-functional partners. A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies. A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions, solve problems, and ensure high-quality delivery 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams. Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams. Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with the ability to translate complex data into actionable strategies Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies, and a strong understanding of email, in-product messaging, SMS, and other lifecycle channels Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing’s contribution to pipeline, customer value, retention, and business growth Strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $170,000 and $195,500/year, with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page. Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.",0,1790801062000,"2026-09-30 22:47:09","2026-09-30T15:14:53-04:00",true,"USD",{"jsonldValid":15,"jsonld":10},{"jobs":29},[30,40,50,62,78,99],{"id":31,"applyToken":32,"slug":33,"title":8,"companyname":9,"companylogo":10,"city":34,"country":12,"applicantCountries":35,"applicantStates":36,"remote":15,"employmentType":37,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":38,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":39},"dabaac0127c08aceb8238adba0c34f242970723f8a7f613b22bf895861846539","20be896952f4ae34d3d2b629a89b4b45e1409e9ab3a2cf101dee4197f5e7769c","director-lifecycle-marketing-at-braze-0519cebbf7","San Francisco",[],[],[17],"2026-09-30T15:14:49-04:00",{"jsonldValid":15,"jsonld":10},{"id":41,"applyToken":42,"slug":43,"title":8,"companyname":9,"companylogo":10,"city":44,"country":12,"applicantCountries":45,"applicantStates":46,"remote":15,"employmentType":47,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":48,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":49},"b318be42e8261f491f20088c5e4a8d989ca124f11b04f7e3dc1ef73b4aaa347c","2fa1a74f4d7f944cad88bc0f501bb1fc05cce0e6b1d239759fb08b76b762e5a3","director-lifecycle-marketing-at-braze-3d065b80cc","Austin",[],[],[17],"2026-09-30T15:14:51-04:00",{"jsonldValid":15,"jsonld":10},{"id":51,"applyToken":52,"slug":53,"title":8,"companyname":9,"companylogo":10,"city":54,"country":54,"applicantCountries":55,"applicantStates":56,"remote":15,"employmentType":57,"department":18,"content_html":58,"content_text":59,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":60,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":61},"77045960fa3b4679fa9a4c31ed3afb90dd91f9c61e831fce9887b2f207b4ebe6","9ae6f1cb5d416563c7f235b3015bbbb9e483c37e29407f012bb531ba7da92e6c","director-lifecycle-marketing-at-braze-fc963c7246","New York City",[],[],[17],"\u003Cp>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.\u003C/p>\n\u003Cp>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.\u003C/p>\n\u003Cp>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.\u003C/p>\n\u003Cp>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.\u003C/p>\n\u003Cp>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.\u003C/p>\u003Ch4>\u003Cstrong>WHAT YOU’LL DO\u003C/strong>\u003C/h4>\n\u003Cp>At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale.\u003C/p>\n\u003Cp>That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it.\u003C/p>\n\u003Cp>In this role, you will lead the next evolution of Braze’s lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences. You will play a critical role in helping customers discover, adopt, and realize value from Braze’s expanding portfolio of products and AI capabilities, connecting product adoption and customer outcomes to long-term retention and growth.\u003C/p>\n\u003Cp>This role requires a strategic, data-driven leader who can translate customer insights and business priorities into innovative, scalable lifecycle programs. You will bring a strong point of view on how personalized experiences, experimentation, and emerging technologies can transform customer engagement, while building the team, capabilities, and operating model needed to bring that vision to life.\u003C/p>\n\u003Cp>You’ll partner closely with Product Marketing, Product, Customer Success, Revenue teams, Marketing Operations, and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth.\u003C/p>\n\u003Cp>In this role, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes\u003C/li>\n\u003Cli>Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth\u003C/li>\n\u003Cli>Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze\u003C/li>\n\u003Cli>Develop and scale product adoption strategies that help customers discover, activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes\u003C/li>\n\u003Cli>Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion\u003C/li>\n\u003Cli>Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale\u003C/li>\n\u003Cli>Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership\u003C/li>\n\u003Cli>Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels\u003C/li>\n\u003Cli>Serve as a strategic leader for Braze-at-Braze initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation\u003C/li>\n\u003Cli>Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement\u003C/li>\n\u003Cli>Collaborate with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies that improve engagement, conversion, and pipeline progression while ensuring alignment with broader go-to-market priorities\u003C/li>\n\u003Cli>Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from Braze.\u003C/li>\n\u003Cli>Establish scalable processes, systems, and cross-functional ways of working that enable the team to execute with excellence, prioritize high-impact initiatives, and continuously evolve its capabilities as the business grows\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>WHO YOU ARE\u003C/strong>\u003C/p>\n\u003Cp>You are a strategic, data-driven marketing leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes.\u003C/p>\n\u003Cp>You are equally energized by building teams and building programs. You bring a strong point of view on lifecycle marketing, but also the curiosity, collaboration, and adaptability to shape its future alongside your team and cross-functional partners.\u003C/p>\n\u003Cul>\n\u003Cli>A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations\u003C/li>\n\u003Cli>A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work\u003C/li>\n\u003Cli>A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies.\u003C/li>\n\u003Cli>A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams\u003C/li>\n\u003Cli>An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact\u003C/li>\n\u003Cli>A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness\u003C/li>\n\u003Cli>A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions, solve problems, and ensure high-quality delivery.\u003C/li>\n\u003Cli>8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams.\u003C/li>\n\u003Cli>Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization\u003C/li>\n\u003Cli>Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value\u003C/li>\n\u003Cli>Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams. Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable\u003C/li>\n\u003Cli>Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with the ability to translate complex data into actionable strategies.\u003C/li>\n\u003Cli>Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies, and a strong understanding of email, in-product messaging, SMS, and other lifecycle channels\u003C/li>\n\u003Cli>Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing’s contribution to pipeline, customer value, retention, and business growth\u003C/li>\n\u003Cli>Strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities\u003C/li>\n\u003Cli>Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity\u003C/li>\n\u003C/ul>\n\n\u003Cp>For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $170,000 and $195,500/year, with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.\u003C/p>\n\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cstrong>WHAT WE OFFER\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.\u003C/em>\u003C/p>\n\u003Cp>From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:\u003C/p>\n\u003Cul>\n\u003Cli>Competitive compensation that may include equity\u003C/li>\n\u003Cli>Retirement and Employee Stock Purchase Plans\u003C/li>\n\u003Cli>Flexible paid time off\u003C/li>\n\u003Cli>Comprehensive benefit plans covering medical, dental, vision, life, and disability\u003C/li>\n\u003Cli>Family services that include fertility benefits and equal paid parental leave\u003C/li>\n\u003Cli>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend\u003C/li>\n\u003Cli>A curated in-office employee experience, designed to foster community, team connections, and innovation\u003C/li>\n\u003Cli>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching\u003C/li>\n\u003Cli>Employee Resource Groups that provide supportive communities within Braze\u003C/li>\n\u003Cli>Collaborative, transparent, and fun culture recognized as a Great Place to Work®\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>ABOUT BRAZE\u003C/strong>\u003C/p>\n\u003Cp>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.\u003C/p>\n\u003Cp>The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.\u003C/p>\n\u003Cp>Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.\u003C/p>\n\u003Cp>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.\u003C/p>\n\u003Cp>\u003Cstrong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.\u003C/p>\n\u003Cp>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.\u003C/p>\n\u003Cp>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you\u003C/p>\n\u003Cp>\u003Cstrong>OUR AI-POWERED BRAZE RECRUITMENT PROCESS\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.\u003C/p>\n\u003Cp>This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.\u003C/p>\n\u003Cp>Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:\u003C/p>\n\u003Cul>\n\u003Cli>To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.\u003C/li>\n\u003Cli>To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. \u003C/li>\n\u003C/ul>\n\u003Cp>Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page.\u003C/p>\n\u003Cp>\u003Cstrong>Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)\u003C/strong>\u003C/p>\n\u003Cp>Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. \u003C/p>\n\u003Cp>To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here.\u003C/p>\n\u003Cp>\u003Cem>Please see our\u003C/em> Candidate \u003Cem>Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.\u003Cbr>\u003C/em>\u003C/p>","At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale. That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it. In this role, you will lead the next evolution of Braze’s lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences. You will play a critical role in helping customers discover, adopt, and realize value from Braze’s expanding portfolio of products and AI capabilities, connecting product adoption and customer outcomes to long-term retention and growth. This role requires a strategic, data-driven leader who can translate customer insights and business priorities into innovative, scalable lifecycle programs. You will bring a strong point of view on how personalized experiences, experimentation, and emerging technologies can transform customer engagement, while building the team, capabilities, and operating model needed to bring that vision to life. You’ll partner closely with Product Marketing, Product, Customer Success, Revenue teams, Marketing Operations, and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth. In this role, you will: Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze Develop and scale product adoption strategies that help customers discover, activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels Serve as a strategic leader for Braze-at-Braze initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement Collaborate with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies that improve engagement, conversion, and pipeline progression while ensuring alignment with broader go-to-market priorities Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from Braze. Establish scalable processes, systems, and cross-functional ways of working that enable the team to execute with excellence, prioritize high-impact initiatives, and continuously evolve its capabilities as the business grows WHO YOU ARE You are a strategic, data-driven marketing leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes. You are equally energized by building teams and building programs. You bring a strong point of view on lifecycle marketing, but also the curiosity, collaboration, and adaptability to shape its future alongside your team and cross-functional partners. A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies. A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions, solve problems, and ensure high-quality delivery. 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams. Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams. Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with the ability to translate complex data into actionable strategies. Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies, and a strong understanding of email, in-product messaging, SMS, and other lifecycle channels Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing’s contribution to pipeline, customer value, retention, and business growth Strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $170,000 and $195,500/year, with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page. Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.","2026-09-30T15:14:47-04:00",{"jsonldValid":15,"jsonld":10},{"id":63,"applyToken":64,"slug":65,"title":66,"companyname":9,"companylogo":10,"city":67,"country":68,"applicantCountries":69,"applicantStates":70,"remote":15,"employmentType":71,"department":18,"content_html":72,"content_text":73,"years":21,"createdAt":74,"updatedAtISO":75,"postedAtISO":76,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":77},"4c48b9bb4c83b3247e388cd3d6a89d99764bd56723456994c8dbbfd7697f4c97","1aef89c99230742126edc4102602fc262b5f0f40dd6e61e05811e50fc4e6755f","lifecycle-marketing-analyst-prospect-at-braze-62e16f3903","Lifecycle Marketing Analyst, Prospect","São Paulo","Sao Paulo",[],[],[17],"\u003Cp>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.\u003C/p>\n\u003Cp>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.\u003C/p>\n\u003Cp>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.\u003C/p>\n\u003Cp>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.\u003C/p>\n\u003Cp>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.\u003C/p>\u003Cp>\u003Cstrong>WHAT YOU'LL DO\u003C/strong> \u003Cbr>\u003Cbr>As a Lifecycle Marketing Analyst, you will be responsible for building and executing the prospect email programs that generate MQLs and drive new business pipeline for Braze. You will build, test, and optimize multi-touch email nurture programs — including industry-specific drips, product nurtures, and campaign-aligned sequences that move prospects through the funnel and convert interest into qualified opportunity. The ideal candidate is a detail-oriented email marketer who is energized by execution, curious about performance data, and excited about how AI can accelerate personalization, increase testing velocity, and create efficiencies across the prospect email program. In this role, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Build, QA, and deploy prospect email nurture campaigns and sequences, including Media and Entertainment, Retail, Financial Services industry drips and product-aligned sequences\u003C/li>\n\u003Cli>Run A/B tests across subject lines, CTAs, and content to improve open rates, click-through rates, and MQL conversion\u003C/li>\n\u003Cli>Maintain audience segmentation, Canvas logic, and suppression rules for existing nurture flows in Braze\u003C/li>\n\u003Cli>Partner with Marketing Operations on campaign tracking and integration with our lead scoring model in Salesforce\u003C/li>\n\u003Cli>Produce monthly prospect email metrics reports\u003C/li>\n\u003Cli>Explore AI-powered tools and workflows to improve email personalization and execution efficiency\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>WHO YOU ARE\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Proven experience in email marketing, CRM marketing, or lifecycle marketing\u003C/li>\n\u003Cli>Hands-on experience building and managing email campaigns in a marketing automation platform - experience Marketo is a strong advantage\u003C/li>\n\u003Cli>A data-driven approach to email optimization - you use performance data to identify what's working, form a hypothesis, and test it\u003C/li>\n\u003Cli>Solid understanding of segmentation, list management, lead scoring, and email deliverability fundamentals\u003C/li>\n\u003Cli>Strong attention to detail and a high standard for QA before any send goes live\u003C/li>\n\u003Cli>Comfortable working with Salesforce or similar CRM for list management and funnel reporting\u003C/li>\n\u003Cli>Comfortable collaborating across distributed, global teams\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cstrong>WHAT WE OFFER\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.\u003C/em>\u003C/p>\n\u003Cp>From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:\u003C/p>\n\u003Cul>\n\u003Cli>Competitive compensation that may include equity\u003C/li>\n\u003Cli>Retirement and Employee Stock Purchase Plans\u003C/li>\n\u003Cli>Flexible paid time off\u003C/li>\n\u003Cli>Comprehensive benefit plans covering medical, dental, vision, life, and disability\u003C/li>\n\u003Cli>Family services that include fertility benefits and equal paid parental leave\u003C/li>\n\u003Cli>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend\u003C/li>\n\u003Cli>A curated in-office employee experience, designed to foster community, team connections, and innovation\u003C/li>\n\u003Cli>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching\u003C/li>\n\u003Cli>Employee Resource Groups that provide supportive communities within Braze\u003C/li>\n\u003Cli>Collaborative, transparent, and fun culture recognized as a Great Place to Work®\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>ABOUT BRAZE\u003C/strong>\u003C/p>\n\u003Cp>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.\u003C/p>\n\u003Cp>The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.\u003C/p>\n\u003Cp>Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.\u003C/p>\n\u003Cp>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.\u003C/p>\n\u003Cp>\u003Cstrong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.\u003C/p>\n\u003Cp>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.\u003C/p>\n\u003Cp>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you\u003C/p>\n\u003Cp>\u003Cstrong>OUR AI-POWERED BRAZE RECRUITMENT PROCESS\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.\u003C/p>\n\u003Cp>This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.\u003C/p>\n\u003Cp>Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:\u003C/p>\n\u003Cul>\n\u003Cli>To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.\u003C/li>\n\u003Cli>To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. \u003C/li>\n\u003C/ul>\n\u003Cp>Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page.\u003C/p>\n\u003Cp>\u003Cstrong>Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)\u003C/strong>\u003C/p>\n\u003Cp>Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. \u003C/p>\n\u003Cp>To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here.\u003C/p>\n\u003Cp>\u003Cem>Please see our\u003C/em> Candidate \u003Cem>Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.\u003Cbr>\u003C/em>\u003C/p>","At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU'LL DO As a Lifecycle Marketing Analyst, you will be responsible for building and executing the prospect email programs that generate MQLs and drive new business pipeline for Braze. You will build, test, and optimize multi-touch email nurture programs — including industry-specific drips, product nurtures, and campaign-aligned sequences that move prospects through the funnel and convert interest into qualified opportunity. The ideal candidate is a detail-oriented email marketer who is energized by execution, curious about performance data, and excited about how AI can accelerate personalization, increase testing velocity, and create efficiencies across the prospect email program. In this role, you will: Build, QA, and deploy prospect email nurture campaigns and sequences, including Media and Entertainment, Retail, Financial Services industry drips and product-aligned sequences Run A/B tests across subject lines, CTAs, and content to improve open rates, click-through rates, and MQL conversion Maintain audience segmentation, Canvas logic, and suppression rules for existing nurture flows in Braze Partner with Marketing Operations on campaign tracking and integration with our lead scoring model in Salesforce Produce monthly prospect email metrics reports Explore AI-powered tools and workflows to improve email personalization and execution efficiency WHO YOU ARE Proven experience in email marketing, CRM marketing, or lifecycle marketing Hands-on experience building and managing email campaigns in a marketing automation platform - experience Marketo is a strong advantage A data-driven approach to email optimization - you use performance data to identify what's working, form a hypothesis, and test it Solid understanding of segmentation, list management, lead scoring, and email deliverability fundamentals Strong attention to detail and a high standard for QA before any send goes live Comfortable working with Salesforce or similar CRM for list management and funnel reporting Comfortable collaborating across distributed, global teams #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page. Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.",1788801531000,"2026-09-30 22:47:10","2026-09-30T03:04:55-04:00",{"jsonldValid":15,"jsonld":10},{"id":79,"applyToken":80,"slug":81,"title":82,"companyname":83,"companylogo":84,"companyTagline":85,"companyIndustry":86,"city":87,"country":12,"applicantCountries":88,"applicantStates":89,"remote":15,"employmentType":90,"department":18,"content_html":91,"content_text":92,"years":21,"createdAt":93,"updatedAtISO":94,"postedAtISO":95,"validThroughISO":10,"active":25,"hasSalary":25,"salaryMin":96,"salaryMax":97,"currency":26,"isPaid":15,"schema":98},"b586eb50b17d6290869fa76a0fc35dca13b1981f76bec14cce0b19a8ae1b4e87","97d5f659d8a6da50dd58e9c3bcde1defe3e6d3fc40246e559537731f5d8959c8","customer-content-and-experience-managerer-at-redaptive-8b7de0de59","Customer Content & Experience Managerer","Redaptive","https://cdn.jobboardwise.com/logo/redaptive.com","Infrastructure monetized.","Financial Services","Denver Headquarters",[],[],[17],"\u003Cp>\u003Cu>\u003Cb>Position Summary:\u003C/b>\u003C/u>\u003C/p>Redaptive helps large companies modernize their infrastructure with no upfront capital. We fund and execute energy and equipment upgrades across their real estate portfolios, then measure the results so they can reinvest savings into growth. We call it Infrastructure Monetization.\u003Cbr>\u003Cbr>Our company culture is exciting, collaborative, and fast paced. We are passionate about changing the world and helping our customers become more environmentally sustainable and profitable. From decarbonizing facilities to modernizing critical infrastructure, our work delivers measurable impact for our customers, communities, and the planet. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company.\u003Cbr>\u003Cbr>Founded in 2015 and headquartered in Denver, Colorado, Redaptive is comprised of over 350 employees and operates across 12,000+ sites in over 10 countries. Redaptive, Inc. is an equal employment opportunity employer, and all qualified applicants will receive consideration for employment. For more information, visit www.redaptive.com.\u003Cp>\u003Cb>Position Summary:\u003C/b>\u003C/p>\u003Cp>The Customer Content & Experience Manager owns the craft and coordination of Redaptive's commercial narrative — building the pitches, decks, and content that Go to Market (GTM) leaders and account teams use to sell across personas, industries, and deal scenarios. \u003C/p>\u003Cbr>\u003Cp>This role is the hands-on production engine for high-stakes, custom content: when AI drafting tools and standard templates aren't enough to get a pitch to the level a leader needs, this person writes, designs, and polishes the story until it is.\u003C/p>\u003Cbr>\u003Cp>This role also owns the customer experience layer of the GTM motion — automated email journeys, surveys, and milestone touchpoints (including thank-you's) that shape how customers experience Redaptive across the relationship. \u003C/p>\u003Cbr>\u003Cp>The role works in close, day-to-day partnership with Marketing, Product Marketing, Sales Enablement, and the Deal Desk to keep messaging consistent, current, and persona-relevant across Redaptive's full commercial portfolio, including energy-as-a-service (EaaS), equipment finance, and Data Solutions such as the Redaptive ONE platform, and to ensure term sheets and proposals are presented to customers as clearly and persuasively as the rest of the pitch.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Responsibilities and Duties:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Storytelling & narrative development: \u003C/b>Build and continuously sharpen Redaptive's core commercial story, and adapt it into sharp, persuasive narratives for specific personas (e.g., sustainability leaders, CFOs, facilities/operations), industries (industrial, commercial real estate, data centers, etc.), and deal scenarios (new logo, expansion, EaaS, equipment finance, Data Solutions).\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Custom pitch and deck creation: \u003C/b>Produce polished, executive- and board-ready decks and pitch materials for GTM leaders on request, especially for high-stakes or one-off situations where existing templates and AI-generated drafts fall short of the bar required.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Deal Desk partnership: \u003C/b>Partner with the Deal Desk to translate approved pricing, deal structures, and term sheets into clear, client-ready proposal and presentation materials, and support the presentation of term sheets and proposals to customers alongside deal teams and GTM leaders.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Content coordination: \u003C/b>Serve as the connective tissue between Marketing, Product Marketing, and Sales Enablement, coordinating requests, timelines, and content ownership so GTM teams get the right asset, tailored to the right audience, on time.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Content library and template management: \u003C/b>Build and maintain a well-organized library of decks, one-pagers, case studies, and messaging frameworks; develop and refine reusable templates so more requests can be self-served, reserving custom work for where it adds the most value.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Customer experience & lifecycle communications: \u003C/b>Own automated customer touchpoints across the lifecycle, including onboarding and milestone emails, satisfaction and relationship surveys (e.g., NPS/CSAT), and thank-you and appreciation communications, ensuring a consistent and on-brand customer experience.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Feedback loop and measurement: \u003C/b>Track how content and customer communications perform (deck usage and win rates, survey response and sentiment, email engagement) and use that data to prioritize what gets built or refreshed next.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Brand and message consistency: \u003C/b>Ensure all customer-facing and leader-facing content reflects a consistent Redaptive voice, visual identity, and level of polish, regardless of who requested it or how quickly it was needed.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>AI and template judgment: \u003C/b>Use AI-assisted drafting tools and standard templates to move quickly on routine requests, while recognizing — and stepping in personally for — the moments that call for custom, high-craft work.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Cross-functional partnership: \u003C/b>Work closely with Marketing on brand and campaign alignment, with Product Marketing on positioning and competitive messaging, with Sales Enablement on training, rollout, and adoption of new content, and with the Deal Desk on turning approved terms into customer-ready proposals.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Other duties as assigned.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Required Abilities and Skills:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Storytelling craft: \u003C/b>Strong narrative instincts; able to turn technical, financial, or operational detail into a clear, compelling story for a specific audience.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Deck design and visual communication: \u003C/b>Advanced proficiency in PowerPoint and/or Google Slides, with a strong eye for visual design, layout, and executive-level polish.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Content coordination: \u003C/b>Able to juggle multiple requests and stakeholders at once, prioritize under deadline pressure, and keep projects moving without dropping quality.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Persona and industry fluency: \u003C/b>Ability to quickly learn and speak to the priorities of different buyer personas and industry verticals, and to adjust tone and emphasis accordingly.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Customer experience and marketing automation tools: \u003C/b>Working knowledge of email automation and survey/feedback platforms, and comfort setting up and maintaining automated customer touchpoints.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Deal Desk and financial terms fluency: \u003C/b>Comfortable working with the Deal Desk to translate pricing, deal structures, and term sheets into clear, customer-ready language and visuals for proposals and presentations.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Executive-level written and verbal communication: \u003C/b>Excellent writing and editing skills, with the judgment to know what a leader needs to say and how to say it concisely and persuasively.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Cross-functional collaboration: \u003C/b>Works effectively with Marketing, Product Marketing, and Sales Enablement, and is comfortable taking direction from multiple GTM leaders.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Open to a hybrid of working from home and in an office setting in the Denver Metro Area, Colorado.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Education and Experience:\u003C/b>\u003C/p>\u003Cul>\u003Cli>7+ years of experience in content marketing, sales enablement, product marketing, corporate communications, or a similar GTM-adjacent role.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Demonstrated portfolio of decks, pitch materials, or sales content built for enterprise or complex B2B sales motions.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Experience with marketing automation and/or customer experience platforms (e.g., HubSpot, Salesforce, Marketo, Qualtrics, Medallia, or similar).\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Experience supporting sales or GTM teams selling to multiple personas and/or industry verticals preferred.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Background in energy, infrastructure, or technology-enabled services preferred.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Bachelor's degree in Marketing, Communications, Business, or equivalent relevant experience.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Physical Demands and Work Environment:\u003C/b>\u003C/p>\u003Cp>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions.\u003C/p>\u003Cbr>\u003Cp>While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.\u003C/p>\u003Cp>\u003Cb> \u003C/b>\u003C/p>\u003Cp>\u003Cb>Travel:\u003C/b>\u003C/p>\u003Cp>Estimated at 10-15% domestically, primarily to support executive presentations, customer meetings, and account team collaboration, and may be more as business needs require.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>The Perks!\u003C/b>\u003C/p>\u003Cul>\u003Cli>Annual bonus, subject to company and individual performance\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Equity plan participation\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Company-subsidized benefits: medical, dental, vision, life insurance\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Flexible Spending Accounts: healthcare and dependent care\u003C/li>\u003C/ul>\u003Cul>\u003Cli>6% 401(k) match with immediate vesting\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Flexible Time Off\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Expected annual salary: $120,000 - $140,000 (subject to adjustment for relevant experience, skills, geo location)\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>The company is an Equal Opportunity Employer, drug-free workplace, and complies with ADA regulations as applicable. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.\u003C/p>\u003Cp>Redaptive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.\u003C/p>","Position Summary: Redaptive helps large companies modernize their infrastructure with no upfront capital. We fund and execute energy and equipment upgrades across their real estate portfolios, then measure the results so they can reinvest savings into growth. We call it Infrastructure Monetization. Our company culture is exciting, collaborative, and fast paced. We are passionate about changing the world and helping our customers become more environmentally sustainable and profitable. From decarbonizing facilities to modernizing critical infrastructure, our work delivers measurable impact for our customers, communities, and the planet. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company. Founded in 2015 and headquartered in Denver, Colorado, Redaptive is comprised of over 350 employees and operates across 12,000+ sites in over 10 countries. Redaptive, Inc. is an equal employment opportunity employer, and all qualified applicants will receive consideration for employment. For more information, visit www.redaptive.com. Position Summary: The Customer Content & Experience Manager owns the craft and coordination of Redaptive's commercial narrative — building the pitches, decks, and content that Go to Market (GTM) leaders and account teams use to sell across personas, industries, and deal scenarios. This role is the hands-on production engine for high-stakes, custom content: when AI drafting tools and standard templates aren't enough to get a pitch to the level a leader needs, this person writes, designs, and polishes the story until it is. This role also owns the customer experience layer of the GTM motion — automated email journeys, surveys, and milestone touchpoints (including thank-you's) that shape how customers experience Redaptive across the relationship. The role works in close, day-to-day partnership with Marketing, Product Marketing, Sales Enablement, and the Deal Desk to keep messaging consistent, current, and persona-relevant across Redaptive's full commercial portfolio, including energy-as-a-service (EaaS), equipment finance, and Data Solutions such as the Redaptive ONE platform, and to ensure term sheets and proposals are presented to customers as clearly and persuasively as the rest of the pitch. Responsibilities and Duties: Storytelling & narrative development: Build and continuously sharpen Redaptive's core commercial story, and adapt it into sharp, persuasive narratives for specific personas (e.g., sustainability leaders, CFOs, facilities/operations), industries (industrial, commercial real estate, data centers, etc.), and deal scenarios (new logo, expansion, EaaS, equipment finance, Data Solutions). Custom pitch and deck creation: Produce polished, executive- and board-ready decks and pitch materials for GTM leaders on request, especially for high-stakes or one-off situations where existing templates and AI-generated drafts fall short of the bar required. Deal Desk partnership: Partner with the Deal Desk to translate approved pricing, deal structures, and term sheets into clear, client-ready proposal and presentation materials, and support the presentation of term sheets and proposals to customers alongside deal teams and GTM leaders. Content coordination: Serve as the connective tissue between Marketing, Product Marketing, and Sales Enablement, coordinating requests, timelines, and content ownership so GTM teams get the right asset, tailored to the right audience, on time. Content library and template management: Build and maintain a well-organized library of decks, one-pagers, case studies, and messaging frameworks; develop and refine reusable templates so more requests can be self-served, reserving custom work for where it adds the most value. Customer experience & lifecycle communications: Own automated customer touchpoints across the lifecycle, including onboarding and milestone emails, satisfaction and relationship surveys (e.g., NPS/CSAT), and thank-you and appreciation communications, ensuring a consistent and on-brand customer experience. Feedback loop and measurement: Track how content and customer communications perform (deck usage and win rates, survey response and sentiment, email engagement) and use that data to prioritize what gets built or refreshed next. Brand and message consistency: Ensure all customer-facing and leader-facing content reflects a consistent Redaptive voice, visual identity, and level of polish, regardless of who requested it or how quickly it was needed. AI and template judgment: Use AI-assisted drafting tools and standard templates to move quickly on routine requests, while recognizing — and stepping in personally for — the moments that call for custom, high-craft work. Cross-functional partnership: Work closely with Marketing on brand and campaign alignment, with Product Marketing on positioning and competitive messaging, with Sales Enablement on training, rollout, and adoption of new content, and with the Deal Desk on turning approved terms into customer-ready proposals. Other duties as assigned. Required Abilities and Skills: Storytelling craft: Strong narrative instincts; able to turn technical, financial, or operational detail into a clear, compelling story for a specific audience. Deck design and visual communication: Advanced proficiency in PowerPoint and/or Google Slides, with a strong eye for visual design, layout, and executive-level polish. Content coordination: Able to juggle multiple requests and stakeholders at once, prioritize under deadline pressure, and keep projects moving without dropping quality. Persona and industry fluency: Ability to quickly learn and speak to the priorities of different buyer personas and industry verticals, and to adjust tone and emphasis accordingly. Customer experience and marketing automation tools: Working knowledge of email automation and survey/feedback platforms, and comfort setting up and maintaining automated customer touchpoints. Deal Desk and financial terms fluency: Comfortable working with the Deal Desk to translate pricing, deal structures, and term sheets into clear, customer-ready language and visuals for proposals and presentations. Executive-level written and verbal communication: Excellent writing and editing skills, with the judgment to know what a leader needs to say and how to say it concisely and persuasively. Cross-functional collaboration: Works effectively with Marketing, Product Marketing, and Sales Enablement, and is comfortable taking direction from multiple GTM leaders. Open to a hybrid of working from home and in an office setting in the Denver Metro Area, Colorado. Education and Experience: 7+ years of experience in content marketing, sales enablement, product marketing, corporate communications, or a similar GTM-adjacent role. Demonstrated portfolio of decks, pitch materials, or sales content built for enterprise or complex B2B sales motions. Experience with marketing automation and/or customer experience platforms (e.g., HubSpot, Salesforce, Marketo, Qualtrics, Medallia, or similar). Experience supporting sales or GTM teams selling to multiple personas and/or industry verticals preferred. Background in energy, infrastructure, or technology-enabled services preferred. Bachelor's degree in Marketing, Communications, Business, or equivalent relevant experience. Physical Demands and Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate. Travel: Estimated at 10-15% domestically, primarily to support executive presentations, customer meetings, and account team collaboration, and may be more as business needs require. The Perks! Annual bonus, subject to company and individual performance Equity plan participation Company-subsidized benefits: medical, dental, vision, life insurance Flexible Spending Accounts: healthcare and dependent care 6% 401(k) match with immediate vesting Flexible Time Off Expected annual salary: $120,000 - $140,000 (subject to adjustment for relevant experience, skills, geo location) The company is an Equal Opportunity Employer, drug-free workplace, and complies with ADA regulations as applicable. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. Redaptive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.",1791426546000,"2026-10-08 04:34:33","Posted Today",120000,140000,{"jsonldValid":15,"jsonld":10},{"id":100,"applyToken":101,"slug":102,"title":103,"companyname":104,"companylogo":105,"companyIndustry":106,"city":107,"country":108,"applicantCountries":109,"applicantStates":110,"remote":15,"employmentType":111,"department":18,"content_html":112,"content_text":113,"years":21,"createdAt":114,"updatedAtISO":115,"postedAtISO":95,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":116,"isPaid":15,"schema":117},"3974693835ae858b00e4003cdab85c1fea1a5943e697efdf53d12f0156cdd0f1","acf2d6e8eacface5cd43cdfeed4d9e40c1092de50c19161e830f3b0e5474260c","content-and-channel-manager-at-pfizer-e8208952a2","Content & Channel, Manager","Pfizer","https://cdn.jobboardwise.com/logo/pfizer.com","Pharmaceutical Manufacturing","AUS - NSW - Sydney","Australia",[],[],[17],"\u003Cp>\u003Cb>Role Summary\u003C/b>\u003C/p>\u003Ch3>The Content & Channel Manager is responsible for developing, coordinating, and executing omnichannel content strategies aligned with Pfizer’s brand, customer engagement goals, and go-to-market objectives. This role ensures content is tailored and optimized for various channels and customer segments to deliver a seamless, high-impact customer experience. The position works mostly closely with the Omnichannel Insights Lead, actively seeking and applying their guidance and consultation to ensure data -driven, insight-led content strategies. In collaboration with Marketers, the GTM (Go-to-Market) Excellence team, and other commercial functions, the role supports the development of a holistic omnichannel strategy (integrated channel planning) and provides personalized guidance on local execution. The position also focuses on building internal capabilities, fostering best practices in content and channel orchestration, and promoting a consistent “One Pfizer” approach across markets.\u003C/h3>\u003Ch2>\u003Cb> \u003C/b>\u003C/h2>\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cb>1. Contents Planning & Advisory\u003C/b>\u003C/p>\u003Cul>\u003Cli>Partner with Marketers, GTM Excellence, and other commercial roles to develop integrated, market-specific omnichannel strategic plans.\u003C/li>\u003Cli>Translate omnichannel strategies and tactics into actionable content plans.\u003C/li>\u003Cli>Provide guidance on orchestrating channel usage by customer type to enhance experience and engagement.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>2. Content Development & Deployment\u003C/b>\u003C/p>\u003Cul>\u003Cli>Advise brand teams and content creators on designing, producing, and delivering content optimized for different channels and customer segments.\u003C/li>\u003Cli>Support & develop localization of global content and ensure it aligns with local needs and regulatory requirements.\u003C/li>\u003Cli>Manage timelines, reviews, and approvals to ensure high-quality, compliant content delivery.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>3. Channel Orchestration & Optimization\u003C/b>\u003C/p>\u003Cul>\u003Cli>Provide best practice guidance on channel mix, analytics utilization, and effective use of SEO/SEM strategies or PfizerPRO.\u003C/li>\u003Cli>Monitor performance and customer journeys to identify gaps, content opportunities, and areas for improvement.\u003C/li>\u003Cli>Introduce marketers on A/B testing, enabling rapid iteration and customer feedback-based optimization.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>4. Capability Building & Best Practice Sharing\u003C/b>\u003C/p>\u003Cul>\u003Cli>Build omnichannel content creation capabilities across marketing teams.\u003C/li>\u003Cli>Support the development and dissemination of omnichannel (integrated channel planning) best practices and frameworks in collaboration with global and regional teams with guidance of omnichannel Insights Lead.\u003C/li>\u003Cli>Audit content proposals and provide recommendations to ensure alignment with omnichannel strategy.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>5. Cross-Functional Collaboration\u003C/b>\u003C/p>\u003Cul>\u003Cli>Align with internal stakeholders across marketing, digital, medical, legal, compliance, and external agencies (e.g., CoLab) to support seamless content execution.\u003C/li>\u003Cli>Act as a trusted advisor to local markets, providing hands-on support for integrated execution tailored to customer needs.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>6. Compliance & Governance\u003C/b>\u003C/p>\u003Cul>\u003Cli>Ensure all content complies with internal policies, industry standards, and legal regulations (e.g., e-permission, industry code of conduct)\u003C/li>\u003Cli>Manage operations related to omnichannel deployments, including customer data permissions and platform compliance.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>7. Mindset & Innovation\u003C/b>\u003C/p>\u003Cul>\u003Cli>Thrive in complex, fast-paced environments by showing agility, ownership, and initiative.\u003C/li>\u003Cli>Proactively bring new ideas and marketing innovations to improve content strategy and customer engagement effectiveness.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>QUALIFICATIONS\u003C/b> \u003C/p>\u003Cul>\u003Cli>Bachelor’s degree or higher\u003C/li>\u003Cli>Strong skills in design thinking, planning, and project management\u003C/li>\u003Cli>Strong strategic thinking and analytical capabilities\u003C/li>\u003Cli>Effective facilitation and stakeholder management skills (Experience working in Agile / SCRUM methodology is preferred)\u003C/li>\u003Cli>Highly detail-oriented with strong organizational skills to effectively manage multiple tasks and meet deadlines\u003C/li>\u003Cli>Eagerness to learn and grow in the omnichannel marketing landscape\u003C/li>\u003Cli>Ability to support communication initiatives, foster a growth mindset, and contribute to marketing team transformation and innovation with change management\u003C/li>\u003Cli>Strong team player with excellent communication and interpersonal skills (Experience working in managing complex, cross-functional projects and agency relationships is preferred)\u003C/li>\u003Cli>Familiarity with tools such as Adobe Analytics or Tableau is a plus, but not required.\u003C/li>\u003Cli>Tech-savvy, with hands-on experience using various digital tools, including Marketo and the Adobe Suite.\u003C/li>\u003Cli>High level of integrity with sound decision-making and strong ethical standards.\u003C/li>\u003Cli>Fluency in English \u003C/li>\u003C/ul> \u003Cbr>Work Location Assignment: Hybrid\u003Cbr>\u003Cp>\u003Cb>At Pfizer we care about our colleagues’ wellbeing and offer a range of great benefits for them, including:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Paid parental leave\u003C/p>\u003C/li>\u003Cli>\u003Cp>Access to Health & Wellness apps\u003C/p>\u003C/li>\u003Cli>\u003Cp>Career Growth Experiences program\u003C/p>\u003C/li>\u003Cli>\u003Cp>Recognition & rewards program\u003C/p>\u003C/li>\u003Cli>\u003Cp>Paid volunteer days\u003C/p>\u003C/li>\u003Cli>\u003Cp>Life Insurance Benefits\u003C/p>\u003C/li>\u003Cli>\u003Cp>Pfizer Learning Academy access to top content providers\u003C/p>\u003C/li>\u003Cli>\u003Cp>Access to flu vaccines & skin checks\u003C/p>\u003C/li>\u003Cli>\u003Cp>Options to purchase additional leave\u003C/p>\u003C/li>\u003Cli>\u003Cp>Salary packaging & novated lease options\u003C/p>\u003C/li>\u003C/ul>\u003Cp>*Benefits listed may vary depending on your position and location and may be subject to change.\u003C/p>\u003Cp>Pfizer Australia and New Zealand’s diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies.\u003C/p>\u003Cp>If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager.\u003C/p>\u003Cbr>\u003Cp>To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.\u003C/p>Marketing and Market Research\u003Cbr>","Role Summary The Content & Channel Manager is responsible for developing, coordinating, and executing omnichannel content strategies aligned with Pfizer’s brand, customer engagement goals, and go-to-market objectives. This role ensures content is tailored and optimized for various channels and customer segments to deliver a seamless, high-impact customer experience. The position works mostly closely with the Omnichannel Insights Lead, actively seeking and applying their guidance and consultation to ensure data -driven, insight-led content strategies. In collaboration with Marketers, the GTM (Go-to-Market) Excellence team, and other commercial functions, the role supports the development of a holistic omnichannel strategy (integrated channel planning) and provides personalized guidance on local execution. The position also focuses on building internal capabilities, fostering best practices in content and channel orchestration, and promoting a consistent “One Pfizer” approach across markets. Key Responsibilities 1. Contents Planning & Advisory Partner with Marketers, GTM Excellence, and other commercial roles to develop integrated, market-specific omnichannel strategic plans. Translate omnichannel strategies and tactics into actionable content plans. Provide guidance on orchestrating channel usage by customer type to enhance experience and engagement. 2. Content Development & Deployment Advise brand teams and content creators on designing, producing, and delivering content optimized for different channels and customer segments. Support & develop localization of global content and ensure it aligns with local needs and regulatory requirements. Manage timelines, reviews, and approvals to ensure high-quality, compliant content delivery. 3. Channel Orchestration & Optimization Provide best practice guidance on channel mix, analytics utilization, and effective use of SEO/SEM strategies or PfizerPRO. Monitor performance and customer journeys to identify gaps, content opportunities, and areas for improvement. Introduce marketers on A/B testing, enabling rapid iteration and customer feedback-based optimization. 4. Capability Building & Best Practice Sharing Build omnichannel content creation capabilities across marketing teams. Support the development and dissemination of omnichannel (integrated channel planning) best practices and frameworks in collaboration with global and regional teams with guidance of omnichannel Insights Lead. Audit content proposals and provide recommendations to ensure alignment with omnichannel strategy. 5. Cross-Functional Collaboration Align with internal stakeholders across marketing, digital, medical, legal, compliance, and external agencies (e.g., CoLab) to support seamless content execution. Act as a trusted advisor to local markets, providing hands-on support for integrated execution tailored to customer needs. 6. Compliance & Governance Ensure all content complies with internal policies, industry standards, and legal regulations (e.g., e-permission, industry code of conduct) Manage operations related to omnichannel deployments, including customer data permissions and platform compliance. 7. Mindset & Innovation Thrive in complex, fast-paced environments by showing agility, ownership, and initiative. Proactively bring new ideas and marketing innovations to improve content strategy and customer engagement effectiveness. QUALIFICATIONS Bachelor’s degree or higher Strong skills in design thinking, planning, and project management Strong strategic thinking and analytical capabilities Effective facilitation and stakeholder management skills (Experience working in Agile / SCRUM methodology is preferred) Highly detail-oriented with strong organizational skills to effectively manage multiple tasks and meet deadlines Eagerness to learn and grow in the omnichannel marketing landscape Ability to support communication initiatives, foster a growth mindset, and contribute to marketing team transformation and innovation with change management Strong team player with excellent communication and interpersonal skills (Experience working in managing complex, cross-functional projects and agency relationships is preferred) Familiarity with tools such as Adobe Analytics or Tableau is a plus, but not required. Tech-savvy, with hands-on experience using various digital tools, including Marketo and the Adobe Suite. High level of integrity with sound decision-making and strong ethical standards. Fluency in English Work Location Assignment: Hybrid At Pfizer we care about our colleagues’ wellbeing and offer a range of great benefits for them, including: Paid parental leave Access to Health & Wellness apps Career Growth Experiences program Recognition & rewards program Paid volunteer days Life Insurance Benefits Pfizer Learning Academy access to top content providers Access to flu vaccines & skin checks Options to purchase additional leave Salary packaging & novated lease options *Benefits listed may vary depending on your position and location and may be subject to change. Pfizer Australia and New Zealand’s diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies. If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers. Marketing and Market Research",1791329994000,"2026-10-07 22:45:55","AUD",{"jsonldValid":15,"jsonld":10},1791466252528]